Top Free Digital Marketing Certifications That Strengthen Your Credibility:-

If you are looking to enter into the digital marketing industry or already working in Digital Marketing, it is essential to get certification for enlarging your perspective to learn the holistic Digital Marketing landscape. Having a digital marketing certification proves that you are a certified expert in Digital Marketing.

Nowadays, there are lots of free & cost Digital Marketing certifications available. Without any specific guidance, learning about different aspects of Digital Marketing can get very baffling. This article tries to expatiate this problem by containing a list of the very well-crafted digital marketing courses so that you can not only kick-start your learning curve and also it strengthens your resume, expand your knowledge of the ever-changing world of digital marketing.

Let’s have a look at some of the top digital marketing certifications that you can earn for free.

1. Google Analytics Certification

Google Analytics Academy grants free education for people with the aid of videos and activities. This certification can be obtained by any individual and it requires the person to successfully finish the Google Analytics Individual Qualification exam. Although, it seems to be one of the top digital marketing certifications that you can earn for free. Besides, Google offers course materials for the exam in two significant modules.

• Google Analytics for Beginners
• Advanced Google Analytics

The basic course for a novice starts with how to make an account & implement a tracking code. The advanced course guides you how to collect, decrypt data, and conversion of them into reports. Besides, it brings you through advanced topics by four units which revolve around segmenting, data collection, processing & remarketing. Apart from this, Google offers some standard digital marketing certifications. Here this Google Digital Marketing Courses that you must read.

2. Google Tag Manager Certification

Google Analytics Academy launched The Google Tag Manager Course wherein you will understand things like the key concepts of tag management using Google Tag Manager. Moreover, this certification will teach you how to use Google Tag Manager, how to create website tags, how to enhance your Google Analytics implementation, how to configure other marketing tags like Dynamic Remarketing. Finally, you will get certified after the completion of this course.

3. Google AdWords Certification

Google AdWords is one of the top digital marketing certifications by Google to prove yourself as a PPC expert. This AdWords certification is the base for a Digital Marketer, getting them into the basics of Digital Marketing. It brings you through the benefits of online advertising and how much it has grown over the years. The focus here is on building and optimizing search ad campaigns over the search network.  If you want to become a Google Adwords Certified Professional, you need to clear the Google AdWords Fundamentals exam and one of the followings: Search Advertising, Display Advertising, Video Advertising, Mobile Advertising or Shopping Advertising.

4. Google’s Online Marketing Challenge

If you are seeking for a free online digital marketing course with a competitive edge and a real-world experience, this certification is an excellent choice. The Google Digital Marketing Challenge is an online course with modules including introductory digital marketing, display advertising, search advertising, search engine marketing, social, mobile, analytics, etc.

5. HubSpot Content Marketing Certification

Hubspot’s Content Marketing certification course will help you in creating a content library and also making your content assets more efficient. It also covers various aspects of content marketing strategy including the power of storytelling, content creation framework, sourcing of ideas, content repurposing, content promotion and repositioning, and eventually analyzing and optimizing.

6. Hubspot Email Marketing Certification

With the consumers now having the ability to opt-out of emails, a carefully crafted email strategy is crucial if marketers require leveraging the most personal medium to target their audience. It is one of the most essential components, playing an important role in strengthening the building block of your business strategy online. Although, this email marketing certification highlights the how lifecycle marketing, email design, segmentation, deliverability, analytics, and optimization. It’s all synchronized to create an email marketing strategy that grows your business.

7. Twitter Flight School Certification

Twitter offers two certificate programs that are Executive Leadership and Marketing Leadership. This certification program covers all would require knowledge to develop successful Twitter marketing campaigns, case studies, best practices and additional resources. Besides, the free online certification program is available in 16 languages with an interactive curriculum.

Conclusion:-

So in a nutshell, these are some of the top Digital Marketing Certifications that you can get for free. These certifications programs will be helpful for students and professionals who need to upgrade their digital marketing skills efficiently.  Besides, these certifications would form the building blocks for every person who wants to become an expert Digital Marketer.