As a business, it’s important to take part in trade fairs and conventions that are relevant to your industry. Not only does this help to showcase your work to potential clients, but it also allows you the opportunity to network with other industry professionals and check out the competition. If you want your company to be the one everybody is talking about at the next trade fair you attend, you’ll need to make your business stand out. Here are some tips on how to set up your stall if you want to grab people’s attention.
Naturally, you will need to have signs to indicate that this is your company’s stall. All of your signs should incorporate your branding, and if you have new products to showcase, make sure that information is included on the relevant banners, etc. You can get excellent signs for your stall created at https://soyang.co.uk/solutions/pvc-banner-material. If you want to go the extra mile and make your stall look unique, consider having laser-cut wood signs created with the company logo that you can paint or light up. This is ideal for creative companies or businesses within the arts, and you can use them more than once.
Give Out Free Samples and Goodies
Want to entice people to visit your stall? Well, the best way to do that is by offering passers-by free samples to try. Everyone loves freebies, and while they’re trying your products, you can strike up a conversation with them to give them further information about what your company is all about and any exciting developments that are taking place. If your business doesn’t have products that are suitable to hand out as free samples, offer people a glass of sparkling wine as an incentive to visit your stall and talk with you. Just make sure you’re not letting people drink too much!
Comfortable Seating and Surroundings
Make your stall as comfortable as possible, so when you do meet with potential clients to discuss business, they feel at ease and don’t want to rush out of there. Not only will this create a better environment for those you’re meeting with, but for you and your staff as well. Being in the stall for hours at a time can be hard work, so the better space you’re working with, the happier you’ll all be at the end of the day.
Add Some Color
Trade fairs, particularly corporate ones, can feel a bit clinical at times, and the color schemes are dull. Although it’s important to make sure your stall is appropriate, try to add some color to it to make it stand out to people walking past. If your business logo and branding have a particular color in it, use that as a base and coordinate your stall’s décor with it.
Lighting and Audio
Finally, consider how you can use lighting to illuminate certain products you may have on display or how it can make the stall look more appealing in general. If you can, playing some suitable audio to create some atmosphere at your stall could also be worth exploring. However, make sure you’re sticking to the fair’s health and safety guidelines when doing this, and make sure your choices are appropriate for the tone of the fair you’re attending.
If you want to make your company stand out and be remembered, use these tips to help you set up your stall at the next trade fair or convention.