TikTok Advertising : Why Should Brands Be Serious About It?

Are you looking to reach out to the younger audience? Also, plan about the TikTok advertising. 

TikTok has about 800 million monthly active users, moving to sixth place in the global mobile app that ranks for 2020. Although the TikTok app is still behind Facebook, Instagram, Whatsapp, and WeChat, it’s ahead of all other social media platforms.

This post helps to know about the detailed idea about TikTok advertising. After this, you’ll get to understand the fact that TikTok is the right platform for your business. 

Few things about TikTok:

TikTok is a video app for sharing on your social media platform designed particularly for mobile devices, which are available for iOS and Android. By using this TikTok, the users can create, watch, share short videos of up to 15 seconds. The videos can be edited with effects, music, filters, and other built-in features. 

TikTok is the global version of Douyin’s lip-syncs app, which was launched by ByteDance. ByteDance merged with Musical.ly in November 2017, where it has rebranded as TikTok. Moreover, the TikTok platform has made an opportunity to provide people the chance that anyone can become a global celebrity. Thus, TikTok seeks attention by getting access to the internet by making a video of about 15-seconds to grab the audience massively.

Strategy for TikTok:

If you used Vine, then you won’t face any difficulty using the TikTok as they both are similar. After using the TikTok app, you’ll check the trending videos, which are automatically displayed based on your interests you select while opening the app. You can simply swipe down to view them. If you like to share or comment on a video, you need to log into your account. 

Some of the best ways you can make performance on the TikTok both as a brand or a personal account:

Craft the Videos:

Using the TikTok app, you can shoot and publish the videos directly into the app or upload them from your device library. The TikTok video length can be 15-seconds of a single clip or a merged video of 60 seconds in length. 

For editing your video, TikTok caters animations, masks, AR filters, and stickers that can alter the hairstyles, eye color, and makeup. Even if you shoot in the fast-forward, time-lapse, slow-motion, and they can crop and rotate the videos and modify the playback speed. 

Include video reactions:

TikTok permits users to implement video reactions to publish their emotions while watching videos without leaving the app. 

Post your reaction; you need to choose the React option in the Share menu for the video. You need to record your response when the video plays. You can also pick where you need to place the video cover along with the original. 

Make a duet:

TikTok duet allows the users, although their location, to make content altogether. Any users who like to sing will enjoy this feature as they can duet with their loved ones, music lover, or a celebrity. 

Do you want to become famous on TikTok, you need to plan to reshape your duet challenge. 

Build challenges:

Memes are an established part of how teens get connected in the digital world. TikTok developed in the golden era of the internet and has a skill for finding the trending memes and then remaking them. 

TikTok’s challenges are excited by the meme culture, which makes the app so attractive to the younger audience. 

Users can make a challenge and also challenge others to do the same. Every challenge is a perfect combination of three elements they are sound, text, and movement. 

Who targets to implement the TikTok?

Before TikTok advertising, it’s essential to know the demographics and whether they target your target audience.

TikTok demographics:

TikTok users are younger than 30 years, with almost 66% of the audience. Anyways, the TikTok provides the particular population that is nearly half of the user with 41% are between ages between the 16 and 24 years are Gen Zers audience.

TikTok draws the users with an experience-directed feed depending on the algorithmic reasoning and measurement.

Teens always enjoy challenges. The brains of the teenager grabbed to seek out new experiences. 

By which countries implement TikTok:

TikTok has the perfect chance to reach the audience around the globe. The TikTok is present to 155 countries and presently supports 75 languages. 

Overall, TikTok has 800 monthly active users, where 60% of the users who are 500 million users are from China. Also, Indian users have given the major contribution to the number of TikTok downloads. 

Approaches to Advertise on TikTok:

TikTok started a beta version of ads in the early 2019’s, where the ad platform is available in certain regions like the US, India, EU, and Thailand. You can make use of the ads if you are located in these regions. 

TikTok ads are similar to Facebook advertising with functions like customer audiences, similar audiences, tracing Pixel, or ad structure with the campaigns, ad groups, ads. There are different types of TikTok ads they are:

In-feed ads:

The In-feed displays with the full-screen native video, and it is merged within the for you feed. It has the sound effect that is played off automatically and allows users to share, like, comment, and view directly from the feed.  

Using in-feed ads can help you gain more TikTok hearts that drive the traffic to the internal pages like challenges or hashtags or within the external pages like websites. 

Brand Takeover:

This ad works on the full-screen that pops out immediately when the user logs into their TikTok account. It stays on the first screen they see when opening the app. You can just simply click on the ad and will be directed to the brand’s website. This ad can take up to 3 to 5-seconds of video or GIF.

Top View:

Always this ad showcases your brands instantly when the users open the TikTok, that supports to engage and reach the audiences in a most appealing format. This version of the brand-takeover ad unit drops into an in-feed video ad that long-last up to 15 seconds.seconds.

Hashtag Challenges:

Branded hashtag challenges support to increase the rate of engagement by recording the user-generated video content. You can also select the branded hashtag, make the challenge, and motivate the users to collaborate with your challenge and include the branded hashtags on your post.