ASO stands for App Store Optimization. It is a process in which the mobile app’s visibility is getting superior to the other mobile apps in the app store’s search results. In the app store search results, the higher your app rank appear the more it is visible to its potential customers and viewers. Just like SEO (Search Engine Optimization) is for websites, ASO(App Store Optimization) is for mobile apps to increased visibility of mobile apps for more traffic to your app’s page in the app store.
The objective of ASO is to lift more traffic to your app’s page in the app store, so seekers can perform special fic activities. With ASO, apps will rank higher in app store search results and get into the top charts, which will drive more installs.
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Why ASO is Important?
According to Raletta Technology, 64% of the apps are identified through the mobile in-app store. This is the most applied method for exploring and downloading new apps related to the business app, accounting app, game app etc. If app makers not using ASO for increasing their app’s search ranking then they missed out their app on the largest channel available to your app store. Between the thousands of apps in app store each app were competing to rank up higher above another app, the amazing fact is that the majority of app producer is not spending in App Store Optimization. So here is a gift from us to you: giving you a secret weapon called ASO. Use ASO, spend hours in it and improving your ASO, and it will make an impact on your app’s ranking and overall success.
There are 2 million apps available on the app store and getting your app in front of right users is a problematic task and one of the biggest issues because of high competition. However, if your app store page isn’t well developed then it will be demoted to appear in many consistent searches and is likely to make a loss of thousands of downloads as a result.
Mechanism of ASO :
Let’s start by collapsing down the numerous components that can affect your ASO:
Major aspects –
- TITLE: The headline planted in the title should be one of the heaviest search traffic. Spending some time and researching which keyword is that, because changing your title includes different keywords can be prejudicial. While your app begins to higher rank and receives more reviews. Changing the title can make it difficult for word to spread about your app.
- Keywords: For the improvement of your ASO, It is required to know that which keywords are compatible and used most often by the target audience. It is helpful to oversee competitors in order to compare performance week to week.
Secondary Aspects :
- Total no. of downloads – No of downloads of your app is extremely important in ASO, but complete control over this is not in your hand.
- Ratings and Reviews – is also not in your hand to complete control of this. But there are several ways to make your potential customers happy with your services and they will give a good review and ratings.