No matter what technology you look at, you will see that it is constantly evolving at breakneck speed. But there hasn’t been more evolution experienced than the digital marketing front. This field has seen some major changes in the first half of 2020 and is still experiencing more. This begs to question whether our earlier practices are still viable or not. Do we keep on doing things the same way, or do we have to unlearn and relearn the art and science of digital media marketing so that we can survive in 2020?
Although it is a little bit late for a New Year resolution, we still thought we could give you some tips to survive and thrive in the current state of the market. Making sure that you follow these tips will ensure that you attract more customers and ensure that the existing ones remain loyal to you and your brand. All of these tips are doable and carry a lot of weight.
So, keep on reading and find out how you can beat your competition in 2020 and stand out with the least amount of effort and money.
1. Optimize for Voice Search
According to all the studies and research, one of the most important things that you need to do in 2020 is to integrate voice search technology. More than 50 percent of all the searches happening on the internet are voice searches, and that is a huge amount to be ignored. Thanks to the internet becoming available on smartphones and thanks to technology like Siri and Alexa, this number is only going to grow. So make sure that you prioritize this aspect of your digital marketing strategy.
2. Less Promotion and More Education
Creating educational content to satisfy the needs of your customers is another important feature of your digital marketing strategy that you do not want to overlook. You might not have any idea about the benefits of repurposing content, but let us tell you that it is one of the best ways of targeting new markets. Targeting new channels of marketing and making sure that you always have content to give to your customers.
3. Consider Influencer Marketing
Previously, companies would hire celebrities to make a few ads for their brand, and that would be enough to propel the brand from the crowd and have the customers thronging outside the stores, waiting to be the first one to get their hands on the new product.
Consumers have become highly intelligent, and now they want personalization and something relatable. The next step in this strategy is influencer marketing. These influencers are normal people like you and me, and we can easily relate to them. That is why, when we see a social media influencer using a product or a service or talking about a brand, it develops credibility and reliability for that brand. According to studies, influencers garner the same amount of trust that people usually reserve for their friends. So, a recommendation from an influencer is the same as the recommendation of a friend.
4. Personalize Your Messages
Nowadays, marketing is all about personalization. But sadly enough, most businesses are still not using it to make the customers hear their message. Yes, we all have emails where we use the customers’ first name in the greeting, but the concept of personalization goes far beyond that.
It is all about digging into your customers’ history and finding out what they fear, what they want from a brand like yourself, and what kind of solution do they want for their problems. It means that you have to make your customers feel special and let them know that whatever you are doing for them is customized according to their wishes and wants.
Studies have shown that three out of four customers expect personalized experiences when they visit a brand’s website. They are more willing to interact with and purchase from a brand that shows them personalized content.
5. Visual Search/Shoppable Posts
One innovation that has taken the internet by storm is the visual search that we can now see on various social media platforms. What does this mean? It simply means that when you click on a post or a photo of a product, different websites now have the power to give you buying options right underneath the photo. You don’t have to go to a different page to learn about the specifications and make a purchase. This is making it easier for people to buy what they want. In the beginning, it was just Google and Pinterest that had this capability. Still, now it has expanded to Instagram, and even Facebook has launched a Facebook market that deals with shoppable posts.
When we talk about the young audience, around 70 percent of them have or are interested in purchasing from these social media visual searches. So if you have a digital marketing strategy in place, and you show up in a search on Instagram or any other platform, there is a good chance that users will interact with you.
6. Video Content
Video content is necessary for almostevery business’s marketing strategy. Due to the bombardment of continuous information, the consumers’ attention span is getting lower and lower. Businesses now have to resort to something that will grab their attention and keep it there for the entirety of the message. What medium can do that? Video, of course. Consumers are also looking for more visual content. According to a study, more than 50 percent of consumers stated that they were willing to purchase products online if they had videos attached to them. This can tell you how important this medium has become for businesses big and small. People prefer to interact more with video as compared to articles, infographics, case studies, or blogs. You can use any type of video that you want like live interviews of your employees or customers, animated videos giving details about your products, or more.
The field of digital media marketing might seem daunting to you at first. But the more you understand it, and the more you dig into it, the easier it becomes. Especially with these tips, you can easily navigate the uncertain terrain of digital media marketing and make a name for yourself and your brand.